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- Plan, set up, manage and optimise in-house campaigns on Google, Facebook, Instagram, YouTube and Linkedin.
- Track, measure and deliver leads from our online marketing campaigns.
- Conduct Keyword Research and Creation of Ads Copies.
- Sync with the SEO team to optimise a holistic search strategy.
- FConduct Market Research and Competitor Analysis.
- Set up tracking on various platforms to measure campaign performance.
- Review campaign performance with team members and provide insights and recommendations
- Review and study trends in the market to train and upgrade skillset and knowledge.
Requirement
- 2-3 years of experience in Performance Marketing in relations to paid media
- Possess excellent experience in managing and optimising Google Marketing Solutions (SEM, display, video), Facebook, Instagram and Linkedin marketing solutions
- Possess excellent experience in analytics to provide insights on data analysis
- Demonstrate an understanding of content management system (CMS), Customer relationship management (CRM) and user experience on websites or landing page.
- Excellent written and oral communication is a must.
- Able to navigate within a multi-department environment
- Ability to react quickly to situations and provide workable solutions
- Able to work in a fast-paced environment
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Able to generate meaningful reports using tools such as Google Data Studio would be a plus.
- Experiences in handling programmatic ad buying would be a plus.
